LVRG

Let's Build Something That Works For You

Every answer here shapes the ads we write, the pages we build, and the strategy behind your campaigns. The more honest and specific you are, the better the results.

~15 minutes

Auto-saves progress

Private and secure

Step 2 of 12

Your Story

Before we talk business, we want to understand you. These answers shape every decision we make.

Why did you start this business? * Not the polished answer. The real one. What made you go out on your own?

Please share your story

What does success look like for you personally? * Not revenue targets. What does your life look like when the business is working?

This helps us understand what you're working toward

What would you do with 10 extra hours a week? * If the leads were handled and the quoting was done, what would you actually do?

Please answer this one

Step 3 of 12

Your Goals

Understanding what frustrates you and where you're headed helps us build campaigns that get you there.

What's the biggest frustration in your business right now? * The thing that keeps you up at night or makes you question why you bother.

Please share your biggest frustration

Where do you want the business to be in 12 months? * Revenue, team size, types of jobs, lifestyle. Paint the picture.

Please describe your 12-month goal

Is there anything you want to stop doing? * e.g. "stop quoting $3k jobs", "stop working weekends", "stop dealing with tyre-kickers"

Please answer this one

Step 4 of 12

Business Basics

The essentials. This info appears across your ads and landing pages.

Business Name *

Business name is required

Owner / Contact Name *

Contact name is required

Email Address *

Valid email is required

Phone Number *

Phone number is required

Street Address *

Street address is required

City / Suburb *

City is required

State *

State is required

Postcode *

Postcode is required

ABN / ACN * Your Australian Business Number or Company Number.

ABN or ACN is required

Step 5 of 12

Location & Team

Where you work and who's on your team shapes how we position you.

Trade / Service Type *

Please select your trade

Specify your trade *

Location / Service Area * Be specific. "Melbourne" is too broad. "Eastern suburbs within 20km of Hawthorn" is what we need.

Service area is required

Years in Business *

Required

Team Size *

Solo 2-5 6-10 10+

Required

Step 6 of 12

Your Services

What you do and what makes you the most money. This determines where your ad spend goes.

Top 3 Services to Promote (ranked) * #1 gets the most ad spend and attention.

At least your #1 service is required

Average Job Value *

Required

Most Profitable Service * What do you WANT more of?

Required

Step 7 of 12

Your Edge

Why someone should pick you over the other quotes on the kitchen bench.

What makes you different from every other tradie in your area? * "Quality work" is not a differentiator. Everyone says that. What SPECIFICALLY is different? Speed? Warranty? Communication? Niche expertise?

This is the most important question. Please be specific.

Do you have a guarantee or warranty? e.g. "lifetime warranty on workmanship", "we'll beat any quote by 10%", "on time or your callout fee is free"

Licenses, certifications, or awards?

Step 8 of 12

Pricing

Where you sit in the market changes everything about how we position you.

Price Positioning *

Premium Mid-range Budget

Please select your price positioning

Why this positioning? What justifies where you sit? Materials, process, warranty, experience?

Step 9 of 12

Current Marketing

Where your leads come from now and what you've tried before.

Where do your leads currently come from? * Select all that apply

Please select at least one

Have you run Meta or Google ads before?

Monthly Ad Budget *

Budget is required

Step 10 of 12

Your Customer

Who you love working for, who you don't, and what makes them pick up the phone.

Who is your ideal customer? * Think about your best 3 clients. What did they have in common? Homeowner type, property, suburb, age range.

Please describe your ideal customer

Who do you NOT want to work for? e.g. "no insurance jobs", "no apartments under $5k", "no bargain hunters"

What typically triggers someone to call you? e.g. "something broke", "planning a reno for months", "just bought a house", "seasonal"

Step 11 of 12

Objections & Leads

Every objection becomes copy that handles it before the prospect even raises it.

What objections do you commonly hear? * e.g. "too expensive", "can you start sooner?", "getting other quotes", "need to talk to my partner"

Please list common objections

What does a lead look like for you? * Select all that apply

Phone call Form fill on website Facebook / Instagram message Email enquiry

Select at least one

Step 12 of 12

Review & Submit

Take a moment to check your answers. Click "Edit" on any section to jump back and make changes.

I've reviewed my answers and they're accurate

You're All Set

We've received your onboarding. Here's what happens next:

We Review Your BriefOur team reviews every answer within 24-48 hours. If anything needs clarification, we'll reach out.

Strategy & CreativeWe build your campaign strategy, ad copy, and landing page based on everything you told us.

Your ReviewWe share everything for your approval before anything goes live. You have full control.

LaunchAds go live, landing page deployed, tracking confirmed. Then we optimise from there.